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Letter to the Editor

NAPA Launches Online Auto Parts Store

NAPAonline.com is first step in a comprehensive online resource for consumers to purchase cars, auto replacement parts, accessories, insurance and other services

ATLANTA -- NAPA AUTO PARTS, the world's largest auto parts network, has launched the industry's most extensive "clicks and mortar" store, http://www.napaonline.com/ . The launch combines one of the auto aftermarket's largest "bricks and mortar" companies with Internet technology to enhance the way Americans buy auto parts and accessories and, eventually, automobiles and a variety of other car services.

"As the most trusted name in auto parts, NAPAonline is the latest reason to turn to NAPA by turning on your computer," said Steve Handschuh, NAPA president. "For consumers, NAPA now combines the best of two worlds. They can use the Web to shop on NAPAonline 24 hours a day, seven days a week and depend on fast delivery, while relying on local NAPA stores for immediate shopping needs, expert advice and product returns."

With its huge inventory of ready-to- ship aftermarket parts, accessories, tools and equipment, more than 6,000 NAPA AUTO PARTS stores and nearly 10,000 NAPA AutoCare Centers nationwide, the addition of e-commerce capabilities provides a one-stop shopping site for car ownership needs. NAPA wants consumers to "park their cars on the Web," as NAPAonline builds its offerings to include auto sales, insurance, and other automotive services such as vehicle maintenance records and service scheduling at NAPA AutoCare Centers.

"NAPA's extensive retail store and repair center network, its reputation for quality and its outstanding inventory and distribution system give consumers a definite advantage over using other auto parts providers," Handschuh said.

• On NAPAonline, consumers can:
• Customize search information specific to their car's make and model.
• Print or view diagrams that show easy step-by-step instructions for

common auto maintenance tasks such as oil changes.

• Produce a parts and supplies list for do-it-yourself car projects. Parts can then be ordered online or the list taken to the nearest NAPA store for purchase.
• Use a handy locator function to find the nearest NAPA AUTO PARTS stores, NAPA AutoCare Centers and Collision Centers.
• Take advantage of special product offers and automotive advice.
• Get the latest NAPA racing information.
• Read tips on car care and safety.

To help customers with their online shopping, NAPAonline has a fully- staffed customer service center available via e-mail or a toll-free number. Other service features include overnight delivery on many products and the option to return products at participating NAPA AUTO PARTS stores or by UPS.

"We're bringing 75 years of experience to a new generation of customers by combining the ease of online shopping with the convenience of neighborhood NAPA AUTO PARTS stores," Handschuh said, "Our site content, future promotions and planned community relations activities will incorporate entertainment and educational components. NAPAonline puts the fun back in car ownership."

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