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Letter to the Editor

First Priority Group's CEO Barry Siegel talks to The Wall Street Transcript

NEW YORK-- The Wall Street Transcript has published an in-depth interview with Barry Siegel, CEO of First Priority Group, in which he talks at length about the company's future.

The entire 4,200-word interview is available free online at http://www.twst.com/ceos.htm

Siegel gives an overview of the company. "First Priority Group has been in business approximately 17 years. Our original thrust in the marketplace was to create a niche-wide management opportunity for the largest vehicle fleets in the country to be able to manage their collision repair process and some of the ancillary services that go along with that."

Siegel explains, "In the auto club marketplace, anyone who owns and maintains a vehicle is a potential customer. The American marketplace has several hundred million vehicles on the road and spends in the hundreds of billions on maintenance and repairs. As far as we can tell, there are only a handful of players in the auto club market, with at least one that has captured several million customers. We are being told that our program of services is better than anything out there. Our sales for this program have tripled over the past 18 months."

Looking forward, Siegel states, "There are other companies that are being funded right now to try to develop services and systems to compete with us, but to date, the insurance community has told us that we are the only ones that actually have a system that works. The reviews have been very good. The good news about the competition is that with several companies entering the marketplace and trying to compete with us, it has again validated our business plan."

The Wall Street Transcript is a premier weekly investment publication serving serious long-term investors for over 37 years.

The Wall Street Transcript has launched a new free service where investors can ask First Priority Group (or any public company) a question at http://www.qawire.com/

The Wall Street Transcript does not endorse the views of any interviewees nor does it make stock recommendations. For subscription information call (800) 246-7673.

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