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Letter to the Editor

driversshield.com Launches Internet Affiliate and Direct-to-Consumer Strategy

PLAINVIEW, N.Y. -- driversshield.com Corp. has announced that it has expanded its marketing reach by offering its driversshield.com ADS (Auto Discounts and Services) Program directly to consumers through its own branded Web site, http://www.driversshieldautoclub.com/, and is inviting other retail web sites to join its Affiliate Program to promote this product.

"Among the many services we have introduced, we have been extremely successful with the wholesaling of our driversshield.com ADS program to some of the nation's largest and most prestigious financial institutions," said Barry Siegel, Chairman and Chief Executive Officer of driversshield.com Corp.

By offering affiliate linking, Siegel says that online companies can become profitable partners. "There appears to be a unique opportunity for us now and the interest level we have received from other web sites, some of which have hundreds of thousands of visitors, has been very strong. It's an excellent way for an affiliate site to immediately increase its sales without increasing its marketing costs. The affiliate can partner with us by directly linking to our newest web site address, http://www.driversshieldautoclub.com," he commented.

The cost for consumers who now can enroll in the program directly on line at http://www.driversshieldautoclub.com is $69.95. The Program contains features such as an automotive hotline to counsel and assist drivers with any type of repair need; guidance and cash back on collision damage repairs completed at listed facilities in the country; a lifetime nationwide warranty on those repairs; deep discounts on regularly scheduled maintenance, at thousands of nationally recognized auto facilities; discounts on repairs; discounted travel reservations; trip planning; and roadside assistance.

"Now that we have established a strong track record of exemplary performance, we have begun the process of establishing our planned brand awareness," Siegel said.

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