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Letter to the Editor

Progressive Insurance Countrywide Survey Shows Agents Still Main Source of Auto Insurance Policies

MAYFIELD VILLAGE, Ohio -- Results of an extensive countrywide survey by Progressive Insurance show that while people ages 18 to 34 were more likely to use the Internet to purchase auto insurance than people ages 35 to 64, an overwhelming majority of consumers (67.6 percent) bought their current auto insurance policy with a local insurance agent with an office in their area.

Progressive, the fourth largest auto insurance company in the country, surveyed more than 31,500 consumers over the phone in 156 markets countrywide from November to December 2000. Among the findings:

• When asked how they purchased their current auto insurance policy, 67.6 percent of respondents said with a local insurance agent with an office in the area, 21 percent said directly with an insurance company over the telephone and just under one percent said directly with a company over the Internet.
• Respondents ages 18 to 34, however, were significantly more likely to have purchased auto insurance using the Internet than respondents ages 35 to 64. And, 68.2 percent of respondents ages 35 to 64 said they purchase their insurance with a local insurance agent -- compared to 66.2 percent of respondents ages 18 to 34.
• Both male and female respondents were more than three times as likely to purchase their auto insurance from a local insurance agent than purchase directly from a company over the phone.

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