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Letter to the Editor
Tuesday March 13
Car Rental Direct Moving Forward With New B2B and B2C Tools at Heavily Trafficked Website
LOS ANGELES -- Car Rental Direct, subsidiary of GenesisIntermedia.com, Inc. reported a 260 percent increase in web site traffic for the two-month period ended February 28, 2001 over the prior two-month period, and currently has a healthy fleet utilization rate of 83 percent. It attributes these positive results to increased marketing efforts and from community awareness as it opens new locations. New web-based initiatives that will enhance both the business-to- business and business-to-consumer segments of CRD's business are either complete or nearing completion.
"Since we acquired Car Rental Direct last spring, one of our major initiatives has been building CRD to be a more accessible resource for both business and consumers," said Ramy El-Batrawi, Chief Executive Officer of GenesisIntermedia.com. "Our goal is to constantly enhance internet-related capabilities while opening new locations. We are pleased that business at CRD is healthy, and we intend to drive further growth."
The development of CRD's virtual Insurance Claims Center is nearing completion. This business-to-business intranet infrastructure promises to enable insurance claims adjusters to streamline and, ultimately, reduce costs associated with automotive repairs by providing up-to-the-minute tracking for repairs on claimants' vehicles. CRD's software will accommodate the needs of an initial 12 insurance companies, and the company is in discussions to establish relationships with additional insurers.
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