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Letter to the Editor

CD Rom Released by Canada's AIA and CCIF: The Art of Earning - Hi Tech Careers in Collision Repair

OTTAWA -- The Automotive Industries Association of Canada (AIA), the Canadian Collision Industry Forum (CCIF), and I-CAR are pleased to announce the release of a new CD-ROM entitled: "The Art of Earning."

"The Art of Earning" CD-ROM is a spin-off from the recently released study of the collision repair industry report "Prep for the Future". It is a visual tool that provides information on careers available in the collision repair industry and successfully promotes a positive industry image.

"The presentation includes information on training, skills and salaries. As well, a visual shop tour, interviews with apprentices, technicians and shop managers and a full 'next steps' section provides opportunities for learning about the trade. It is an exciting presentation that speaks to young people about a vibrant industry where they can apply all their skills and talents, as well as, make a good income," stated Larry Jefferies, Chairman of AIA's Paint, Body and Equipment Council (PBE).

The idea for a CD based presentation came from AIA's PBE Council after they received numerous requests from high schools to come visit and speak to students about the collision business. Council members soon realized that they needed an effective visual tool to assist them to deliver a clear message to young people.

"Our goal is to get a copy of this CD-ROM out to all levels of the repair industry. With this kind of tool available, we can now begin to take the industry into the classroom to address key industry challenges of recruitment and industry image," stated Ken Friesen, Chairman of CCIF.

Funding for the CD-ROM came from AIA's PBE Council and I-CAR Canada. It will be distributed to schools, colleges, apprenticeship offices, trade association and CCIF participants.

"This is the type of product that AIA needs to put in the hands of all high schools across Canada," stated Randy Moore, AIA Chairman.

Copies of the CD-ROM are available from AIA Canada. For those without access to CD-ROM technology, there is also a limited quantity of a VHS -version.

The Automotive Industries Association of Canada (AIA) is a national trade association representing the automotive aftermarket industry. AIA is the Voice and the Resource of the Automotive Aftermarket Industry in Canada.

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