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Letter to the Editor

Mitchell International Names Michael Noirot New Director of National Accounts

SAN DIEGO -- Mitchell International has announced that Michael K. Noirot has been appointed to the position of director, national accounts.

Noirot will have sales and account management responsibility for Mitchell's National Accounts market segment, including body shop consolidators, paint companies, recycler associations and other customers.

Noirot, who previously served as a Mitchell sales executive, is returning to the company from ARA Services Corp., where he was the vice president and general manager charged with developing the marketing and sales programs for two of the company's Internet-based products. Previously, he was the national sales manager for CarStation.com before its acquisition by ARA.

Noirot has also served as regional sales manager for Alldata LLC and the ATEG Divison of the SPX Corporation and as a body shop sales executive for Mitchell International in 1997-98.

"Michael has a demonstrated track record in handling multi-level selling situations and dealing with senior level decision makers," said Chris Duran, Mitchell's vice president -- business development. "We are very happy to welcome him back to Mitchell."

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