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Letter to the Editor

CertifiedFirst Network Launches National Advertising Campaign and Automated Phone Shop Locator Service

STRONGSVILLE, OHIO -- The CertifiedFirst Network of collision repair centers has recently launched a national advertising campaign designed to promote a quality image for participating shops. The ad campaign features full page ads that will appear in Good Housekeeping, Newsweek, Sports Illustrated and Better Homes and Gardens. Three ads ran earlier this summer in USA Today.

The CertifiedFirst Network, launched this year by the Automotive Refinish Unit of PPG Industries, is a national co-brand marketing program for collision repair centers. The objective of the network is to develop and promote an image of professionalism, quality and high customer satisfaction for participating collision centers.

"This magazine advertising campaign is just one of the many marketing tools and services provided to network participants," said Mary Kimbro, director, Collision Center Operations. "The CertifiedFirst Network is a tremendous marketing opportunity for the consumer-focused collision repair center that wants to enhance its marketing efforts."

Participants will also have access to radio and television commercials, a marketing kit, signage, literature, customer marketing reports, a web shop locator service and more.

An automated Approved Shop Locator phone service has recently been added to the benefits available to participants in the CertifiedFirst Network. The new service enables consumers to easily locate a CertifiedFirst-approved shop by dialing a toll-free number, 1-866-CERT-1ST. Once a consumer enters a zip code via touch-tones, the service searches the CertifiedFirst database and provides up to four nearby shops. The consumer can then make a selection and the service will automatically dial the selected shop.

"The convenience of this new service, combined with our internet shop locator available at the CertifiedFirst.com website, is an excellent example of how the CertifiedFirst program helps market our network participants," said Kimbro. "They also benefit from increased exposure thanks to this new feature."

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