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Letter to the Editor

FIX USA Grows in San Diego Market

ANAHEIM HILLS, Calif. -- The southern California-based collision repair consortium FIX USA has added eight large San Diego County collision repairers to the Fix Auto family. President and CEO Erick Bickett commented, "This brings us to 34 U.S. locations where insurers and vehicle owners can expect and receive unconditional customer service and superb repair quality at a competitive cost. We are extremely proud that repairers of this caliber have chosen to affiliate with Fix Auto."

As preparation for a possible alliance with Fix Auto, each candidate repairer studies the Fix Auto organization and strategy to determine how the relationship will directly benefit the long-term value goals of his business. At the same time the repairer undergoes an extensive and rigorous due diligence process to establish eligibility for Fix Auto membership.

The new Fix Auto members are Balboa Auto Body in San Diego, Beardsley Auto Body in San Diego, Carter Collision Service in Santee, Drew Ford Collision in La Mesa, Greenwald's Auto Body & Frameworks in National City and Chula Vista, Henson & Sons in Escondido, Tag Collision Center in San Marcos, and Thearle's Auto Werks in Santee.

The Fix Auto strategy, according to the company, combines the effectiveness of consistent marketing, centralized claims management functions and information technology, with the strength and drive of the independent, owner-operated repairer. The Fix affiliates meet regularly to compare and develop best practices to improve productivity and responsiveness to insurers' needs.

Laura Delmege, whose Company Chelsea Management provides peer group and due diligence services to Fix Auto, says, "It's hard to beat. The owners enjoy a whole collection of centralized functions and resources, while they stay in firm control of their long-term value plan."

With its Canadian operation, Fix Auto now operates 120 locations in North America, with estimated sales of $200 million, with average sales per location of over $2.6 million.

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