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Letter to the Editor

DuPont AOQ Program to Provide CollisionWeek to AOQ Shops

WILMINGTON, Del. -- CollisionWeek, the daily on-line magazine of the collision repair industry, will soon be available free of charge to all DuPont Assurance of Quality shops.

This new value-added benefit gives AOQ repair facilities subscriber-level access to the CollisionWeek Web site, which publishes daily news updates on the auto body repair industry. The feature will be available by the end of the third quarter of the year.

"Registering for this value-added service is simple," said Tim Carmack, manager of the AOQ program. "You go into the DuPont Web site - select Marketing on the top navigation bar, click on Value Added Programs, DuPont AOQ Program, and then Shop Support. You can review the benefits or just click on the link to go directly to CollisionWeek."

Carmack explained that there are several compelling reasons why AOQ shops should take advantage of the offer.

"First of all," he said, "their competitors read CollisionWeek. They read the important daily newspapers, watch current affairs on television, read industry publications and seek new opinions wherever they are available. But top shop owners also read CollisionWeek, because it's the collision repair industry's leading news weekly.

"Secondly, it's valuable and time-saving. Each week, CollisionWeek's staff combs through the myriad events, agreements, and buyouts to find what is truly important for collision repair industry leaders. It's a quick read that keeps you up-to-date on current events and trends affecting your business.

"Third, CollisionWeek offers informed, international coverage. It provides detailed news and analysis from around the globe. With global consolidation in the insurance, supplier and auto manufacturing industries growing, events from around the world have an impact far and wide."

A recent CollisionWeek printed edition has been mailed to all AOQ shops for their evaluation. Says Carmack: "This value added feature offers AOQ shop owners a comprehensive source for the industry news, research and trend analysis they need to succeed in an ever more competitive industry."

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