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Friday September 28

FinishMaster Kicks Off Measurement Program with CSi Complete

FinishMaster, a leading distributor of products for automotive, fleet and industrial finishing, recently hired CSi Complete for customer satisfaction measurement services.

"FinishMaster has clearly had several solid years of growth and acquisitions, and during those times it is especially important to measure performance as defined by the customer," said John Webb, VP of Marketing for CSi Complete.

CSi Complete has developed a comprehensive, custom program for FinishMaster covering the United States. Surveys are conducted by phone each month from the CSi Complete call center in Plain City, Ohio and sent electronically to FinishMaster.

J. A. Lacy, FinishMaster's Senior Vice President of Operations, said, "FinishMaster is committed to continually earning our customers' loyalty. Establishing an on-going customer satisfaction measurement program helps us achieve this goal. The results we get are used to guide decision making throughout the company."

CSi Complete services the automotive collision repair and claims industries by providing measurement tools designed to enhance management and marketing efforts.

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