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Letter to the Editor
Monday October 15
New GM Collision Parts Program Offers Dealer Discounts on GM Fascias
Grand Blanc, Mich. -- General Motors Service Parts Operations (GM SPO) has launched a new program that allows GM dealers to put their "Best Fascias Forward". The goal of the program is to improve customer service and satisfaction by offering dealers the opportunity to purchase genuine GM Parts fascias and grilles at significant discounts.
"We piloted the program to dealers in the Chicago and Houston areas and had very positive results," said Paul Maxwell, GM SPO Collision Parts Product Specialist. "Now available to all dealers in the U.S., this fascia and grille program is all about satisfying customers by getting quality parts to them faster and at a better price. It puts the dealer in a better position to support collision repairers with high quality genuine GM fascias and grilles," says Maxwell.
The program has over 300 high volume fascias and grilles and reflects GM Collision Parts emphasis on offering quality products specifically designed, engineered and tested for GM vehicles. According to a study of Collision Repair Shops conducted by the National Collision Marketing Institute, "On a scale of 1 to 5, where 5 means 'fits very well' and 1 means 'fits very poorly', OEM parts were given a rating of 4.9."
Unlike using genuine GM Parts, imitation parts may have to be drilled or modified to fit properly. A Report of the Massachusetts Auto Damage Appraisers Licensing Board adds that, "The quality and fit of after-market cosmetic parts are not the equal of an original and may jeopardize the safety and value of the vehicle."
GM SPO, headquartered in Grand Blanc, Mich., markets automotive replacement parts and accessories worldwide under the GM and ACDelco brand names.
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