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Letter to the Editor

ICI Autocolor Changes Its Name to Nexa Autocolor

WESTLAKE, Ohio -- ICI Autocolor, one of the global brands of the PPG refinish offering Group, is beginning the process of altering its name and visual identity, in order to complete the natural separation from ICI after the acquisition that took place in 1999.

Nexa AutocolorTM is to be the new name for one of the world's leading refinish brands. The new name and visual identity is to be introduced gradually such that in two to three years time, the changeover will be complete.

Gianni Cossar, International Brand Development Manager, said, "The new identity will reflect a brand that meets the needs of our global customers. World-class products such as 2K, management tools such as Shopwatch Paint Management, and excellent services will continue to be the very essence of the brand. In a fast- changing industry, it is important that the new identity is recognized as being the brand our customers have loved for years, whilst also clearly looking to the future."

The name Nexa Autocolor has been chosen to combine the internationally recognized Autocolor brand name with Nexa, reflecting the brand's commitment to innovation and next-generation solutions.

Bill Shaw, North American Marketing Manager, said, "For our customers this change in identity means no change; Nexa Autocolor will continue to develop products and services that seek to improve customer profitability. The Autocolor brand has already established a strong platform. I now look forward to Nexa Autocolor growing our business further, based on giving customers what they want - excellent, innovative products that drive repair processes."

Jim Latch, General Manager for PPG Refinish North America, said, "The new identity is important to help us look to the future for Autocolor and show PPG's commitment to all customers of the brand. We recognize that there will be those who are sad to see the familiar ICI roundel disappearing. However, we are confident that our investment in Nexa Autocolor will develop further the brand's reputation and deliver even greater benefits to our customers."

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