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Letter to the Editor

DriverShield Hires Martino & Binzer For Integrated Marcom Program

DriverShield Corporation has hired Martino & Binzer to create and implement an integrated, strategic marketing communications program -- including new product-brand and graphic identities, advertising, direct mail, Web support, interactive media, trade-show support, and public relations.

"Now that we've signed several customers and proven our programs work, the time is right to begin a concerted marketing effort to help achieve deeper market-penetration," said Barry Siegel, DriverShield's founder and CEO. "We've seen a steady rise in revenues and claims processed, along with a high degree of customer satisfaction. With our strong financial resources, we're ready to make a commitment to a long-term marketing and communications program. Our due diligence led us to Martino & Binzer, which has extensive B-to-B expertise and strong insurance-industry experience. We're confident we've selected the right partner to create a multi-faceted marketing and communications program for our Company."

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