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Letter to the Editor

M2 Announces Grand Opening of Cathedral City Center

M2 Collision Care Centers has scheduled a Grand Opening for insurance, fleet and automobile dealer professionals on Wednesday, May 29th at the new Cathedral City, California M2 Collision Repair Center.

Brian Brandler, General Manager of the Cathedral City Center, will be offering on-going tours of the Cathedral City. Additionally, M2 personnel will be offering free VIN-etching.

Ed Mohr, the innovator behind the new center, is a 35-year collision repair industry veteran who has spent the last decade researching and honing optimum collision repair facility layouts. "We've all been listening to our insurance partners express their need for positive change in our industry," states Ed. "My objective was to translate the need for decreased cycle times, improved quality and lower indemnity costs into an operational model that will help M2 Automotive achieve those goals. What I designed is a workplace that makes sense visually and that is built entirely around a synergistic production system including an assembly line paint configuration. "

Founded in 1996, M2 Automotive operates 29 large format locations in California.

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