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Letter to the Editor
Monday June 10
CertifiedFirst Network Chosen for First MOTOR TREND Preferred Designation
MOTOR TREND® Magazine, a PRIMEDIA publication, and the CertifiedFirst Network, PPG's North American group of auto body repair centers, have announced that the CertifiedFirst Network is the inaugural recipient of the "MOTOR TREND Preferred" designation from MOTOR TREND.
"The concept of 'MOTOR TREND Preferred' grew out of our commitment to be a comprehensive, one-stop source of automotive information, particularly about top-of-the-line products and services," said Lou Mohn, President, Motor Trend.
"Our review of the CertifiedFirst Network assured us that the commitment of its participating shops to high standards of workmanship and customer satisfaction, and the warranties offered, make Network shops preferred places to have a car repaired," Mohn said.
"Recognition by one of the world's leading automotive information organizations is a tremendous milestone for the Network," said Mary Kimbro, director, the CertifiedFirst Network. "It's a testament to the strengths of the Network and reaffirms the value and credibility of the Network as a means for participating shops to sustain industry-leading levels of customer service." "Shops can proudly tell their customers that the CertifiedFirst Network, of which they are a part, is now MOTOR TREND Preferred," Kimbro said.
Auto body repair centers in the United States and Canada that are participating in the CertifiedFirst Network will display a "CertifiedFirst Network MOTOR TREND Preferred" logo to identify the designation. The logo will also appear in Network advertising. Coverage of the Network's "Preferred" recognition will appear in MOTOR TREND and the MOTOR TREND Web site will have a link to www.certifiedfirst.com. Since its inception in late 2000, the Network has grown to more than 900 participating shops in 44 of the United States and five Canadian provinces.
Motor Trend Magazine, a Primedia publication, was founded in 1949, has an international circulation of 1.27 million with a readership of 7.5 million. In addition to the magazine, the Motor Trend brand includes Truck Trend Magazine, Motor Trend Television (a monthly nationwide program on the Speed Channel), Motor Trend Radio, Motor Trend Online, Motor Trend en Espanol magazine, Motor Trend International Auto Shows and the Motor Trend Of the Year Awards program.
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