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Letter to the Editor

ASA, Cartrak Online Expand Member Benefits

The Automotive Service Association (ASA) has expanded its national benefit program with Cartrak Online. Cartrak offers Internet services designed specifically to help independent automotive shops attract and retain quality customers. Cartrak offers ASA members discounted pricing on its Netprofit and Gold Wrench Services.

Shops having an existing Web site can utilize Netprofit to provide motorists content that's compelling and helpful. This includes a personalized "Everything Automotive" page that can be added to Web sites to provide shop customers access to a range of automotive products, services and information.

Shops without a Web site, or shops looking to create a new or updated site, could consider Cartrak's Gold Wrench Services. Among the features available for shops are a custom designed Web site, customer e-mail service reminders, Online appointment scheduling, shop information and photographs, and more. In announcing the expanded member benefit, ASA's vice president of membership services and operations, John Scully, said, "Cartrak Online was one of the earliest dot-com companies to serve ASA members. The quality of their services has enabled them to not only survive, but thrive, during the fallout of e-commerce companies. "ASA is pleased to offer these services as a national member benefit," Scully said. As a sponsored member benefit, ASA members can take advantage of a 25 percent (or more) discount on both the Netprofit and Gold Wrench Services.

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