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Thursday August 22

Women's Automotive Communications Awards Seeks Nominees

Tiger Woods is in hot water for not condemning golf courses that bar women from play. Fortunately, the automotive industry does a better job of advancing women's issues, as evidenced by the upcoming Women's Automotive Communications Awards (WACA).

Entries are now being accepted for the fifth annual award presentation, which celebrates companies and agencies producing advertising and PR materials that target female motorists.

"We applaud people in this industry who recognize that women make both outstanding customers and employees," said Jennifer Tio, chair of the Women's Board, which will host the event. "It's our way of rewarding members of the aftermarket industry for doing the right thing."

WACA categories include electronic and print media. Full campaigns, as well as individual pieces, such as brochures, commercials or newsletters are welcome. As in the past, business-to-business campaigns, as well as business-to-consumer campaigns, on both national and regional levels are also welcome.

For more information and entry forms, log on to the Car Council website or call Susan Jones at 731-644-3001. All entries must be postmarked no later than Monday, September 30, 2002.

The Women's Board is a professional organization of the automotive aftermarket. Its mission is to educate women about car maintenance and careers in the aftermarket industry.

The Car Care Council is the source of information for the "Be Car Care Aware" consumer education campaign on behalf of the automotive aftermarket industry. The purpose of the campaign is to provide timely and accurate information about the benefits of regular vehicle care, maintenance and repair to consumers.

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