Your Source for Up-To-Date News and Research on the Collision Repair Industry
click here to subscribe to the FREE INSIGHT Editor's Desk News Alert Email
SUBSCRIBERS-ONLY
Today's News
INSIGHT This Month
INSIGHT Archives
Survey Center
Letter to the Editor
Business Tools
Subscription Information
CSI Reporting
Financial Analysis
IRS Audit Guide
Management/
Technical Info
Market Watch Rates
INSIGHT Inside this month's issue...
Feedback
Letter to the Editor
Thursday September 12
Sherwin-Williams A-Plus Member Points Can Be Used for OEM Certified Collision Repair Program
Sherwin-Williams Automotive Finishes A-Plus value added program shops may now redeem their A-Plus points to offset membership fees of leading OEM training, recognition and certified collision repair programs. Participating OEMs include DaimlerChrysler, General Motors, Ford, Honda and Toyota."It's a natural fit to tie our value-added program with the OEM programs," said Brian Shenk, A-Plus Program Manager for Sherwin-Williams Automotive Finishes. "Both Sherwin-Williams and the OEMs strive to identify the highest quality collision facilities in the country. Our new partnership will allow shops to be recognized by two leading organizations; thereby raising the image of their facility with the most important audience - vehicle owners."
Sherwin-Williams' A-Plus program was established in 1996 to provide collision repair shops with four basic building blocks: a customer service indexing (CSI) program, management training, brand identification and a lifetime guarantee. It now features such benefits as, Discovery and 20 group network meetings, specialized management training, partnerships with Sherwin-Williams' stores division and discounts with nationally known vendors.
Through the A-Plus points program, members accrue points at two percent of their paint purchases. These points may be used toward any A-Plus program or service with an associate cost. The points are reported on regular statements that may be redeemed for reimbursement of eligible purchases.
"To keep A-Plus members satisfied, we meet frequently with customers to obtain feedback as to what they are looking to gain from the program," added Shenk. "Through the recommendations, we are able to continue to enhance the A-Plus program. The new offering which supports enrollment in the OEM collision repair programs, is just one more way we will continue to exceed our customer's expectations."
©2002 Collision Repair Industry INSIGHT
All Rights Reserved
FEATURED
LINKS:
INSIGHT Supports the NABC!
Do You?
