Monday November 18
Hertz to Offer Sirius Satellite Radio in California and FloridaSirius Satellite Radio, the satellite radio broadcaster, has announced that its service will be available in a range of rental cars from Hertz, the world's largest car rental company, beginning December 1, 2002 at major airport locations in California and Florida.
Sirius and Hertz will initially make available approximately 20,000 Sirius units for renters of Ford Motor Company's Taurus, Windstar, Expedition, Explorer, Crown Victoria and Mercury Grand Marquis models. For only $5 per day extra, customers renting in Florida and California can drive a vehicle with a Sirius radio installed, and receive 60 channels of commercial-free music and 40 channels of news, sports and entertainment nationwide. Initially, Hertz customers will be able to request, at the rental counter, a vehicle with Sirius Satellite Radio, and, starting January 1, 2003, make reservations for the Sirius option through all booking channels.
Sirius and Hertz plan to target potential users of the new program with co-marketing and direct mail campaigns, along with Sirius signage at Hertz rental locations. Sirius and Hertz plan to expand this program to additional markets in the United States.
"The addition of Hertz as a Sirius partner provides drivers with an exciting entertainment option to every trip," said Joseph P. Clayton, President and CEO of Sirius Satellite Radio. "We are thrilled that Hertz has selected Sirius as its satellite radio provider. We are also looking forward to expanding our availability to additional Hertz markets and providing Hertz customers with the best in-vehicle programming available."
"Hertz has a history of leading the car rental industry with innovations that make the rental experience more convenient and enjoyable for the customer. Bringing Sirius Satellite Radio to Hertz customers this year marks another first in the industry," said Brian Kennedy, Executive Vice President, Marketing and Sales, The Hertz Corporation. "Sirius takes the guess work out of finding high quality music, information and entertainment when a customer drives a Hertz rental for business or pleasure, and it's a perfect fit with our other service-oriented innovations."
From its three satellites orbiting directly over the U.S., Sirius broadcasts 100 channels of digital quality radio throughout the continental United States for a monthly subscription fee of $12.95. Sirius delivers 60 original channels of completely commercial-free music in virtually every genre, and 40 sports, news and entertainment channels.
DaimlerChrysler has announced plans to offer Sirius radios in 16 models of Chrysler, Dodge and Jeep® vehicles beginning this fall. Ford is planning to offer Sirius in select vehicle lines sold in the United States, including Ford, Lincoln, Mercury, Mazda, Land Rover, Jaguar, Volvo and Aston Martin. BMW has announced plans to offer Sirius radios as an accessory in its most popular models through BMW centers across the country, including select BMW 3 Series, 5 Series, X5 vehicles, and in MINI vehicles through MINI dealerships. Nissan is currently offering Sirius radios in the 2003 Nissan Pathfinder SUV and has announced plans to offer Sirius radios as an option this fall on numerous Infiniti and Nissan 2003 models. Future Audi and Volkswagen models will also offer Sirius. Kenwood, Panasonic, Clarion, Audiovox, and Jensen satellite receivers, including models that can adapt any car stereo to receive Sirius, are available at retailers such as Circuit City, Best Buy, Sears, Good Guys, Tweeter, Ultimate Electronics and Crutchfield.
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