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Letter to the Editor
Friday January 3
Ford to Mark 100th Anniversary with June Celebration
Ford Motor Company announced plans today to mark its 100th anniversary with a special five-day June 12-16, 2003 celebration on the grounds of the Henry Ford II World Center in Dearborn, Michigan. The event is called THE ROAD IS OURS 100th Anniversary Celebration."The company's 100th anniversary is a significant milestone and THE ROAD IS OURS 100th Anniversary Celebration events gives everyone, but especially the extended family of Ford -- our employees, retirees, enthusiasts, dealers, suppliers and customers -- the opportunity to join the celebration," said Jim O'Connor, group vice president, North America Marketing, Sales & Service. "The success of the company throughout our first 100 years, as well as our future success, is attributable to the people of Ford, and we want everyone to feel part of this historic anniversary."
The event will feature one of the world's largest displays of Ford products in one location, including classic and historic cars and trucks from across all Ford Motor Company brands (Ford, Lincoln, Mercury, Aston Martin, Jaguar, Land Rover, Mazda and Volvo) as well as current model offerings and a unique display of concept vehicles. In addition, visitors can see a wide range of headline entertainment, including country music superstar Toby Keith, Motown, rock-and-roll and other forms of popular music in an on-site outdoor theater.
"Ford's 100th anniversary is a once-in-a-lifetime opportunity for people to celebrate the company's great heritage, and we welcome everyone to participate," said John Nens, manager, Centennial Marketing, Ford Motor Company. "We encourage people to register and purchase their tickets now to ensure we have space on the company's grounds to display their Ford products, and to be sure they can participate in all the planned activities."
People can register on-line by accessing the 100th Anniversary Web site at www.ford.com . Tickets are $24.95 per person (children age 12 and under are admitted free when accompanying a paying adult). Employees and retirees receive a special discounted price of $19.95.
Each ticket is good for the entire five days and includes:
- Credentials on a commemorative lanyard for entry all five days
- A daily assigned parking area with shuttle service to and from the 100th anniversary event grounds
- Access to all interactive exhibits from Ford, Lincoln, Mercury, Mazda, Aston Martin, Jaguar, Volvo, and Land Rover
- Access to the Centennial Theatre and Concert Series -- an outdoor venue featuring live entertainment daily, including Motown, rock, country and other forms of popular music
- Entry to the 100th Anniversary Experience that will take attendees on a heritage tour in a Model T
- Admission and free shuttle service to local plant(s), including the Ford Rouge Factory Tour
- Discounted admission and free shuttle service to local attractions, including Henry Ford Museum & Greenfield Village, Henry Ford Estate -- Fairlane, and Edsel & Eleanor Ford House
- Access to Ford Racing Night
- Fireworks display on Friday, June 13, 2003
- 100th anniversary commemorative coin
- Discounts on 100th anniversary merchandise
- Discounts for on-site food and beverages
The company also is planning events and activities through the end of 2003.
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