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Friday February 14

BASF Announces Support for Automotive Youth Educational Systems

BASF has announced a multi-year pledge in support of the Automotive Youth Educational Systems (AYES) initiative.

AYES is a joint venture of automotive manufacturers, dealers, and selected high schools and technical schools with the objective of encouraging students to pursue careers in automotive service technology, collision repair or automotive refinish. The AYES initiative is now in place in 310 schools across 44 states; more that 4,400 students have participated to date in AYES internships.

"We see AYES as a valuable program that will help attract and prepare young people for a rewarding career, and at the same time help to secure the future of an important and needed service industry," said Al Winterman, Group Vice President, BASF Automotive Refinish.

"BASF has a long tradition of supporting the automotive service industry, and we have a vital stake in the success and growth of the automotive manufacturers and their dealer networks. We recognize the interdependence of manufacturers, suppliers and dealers, all of whom share the objective of satisfying the consumers who buy the vehicles. The future of the industry depends on its ability to attract and retain skilled and motivated workers. That's why programs like AYES are so important, and why BASF is proud to be associated with the other fine companies that support this initiative," Winterman added.

Founded in 1995, AYES was the first large-scale, collaborative school-to-career program to address the needs of retail automotive dealerships seeking to recruit and develop qualified technicians, who are in short supply. After-sales and service operations are becoming increasingly popular with auto dealers. These operations, which include collision repair, can make significant contributions to a dealer business. Skilled workers and managers are essential to the success of these businesses. State-of-the-art technology, Web-based tools and sophisticated management practices make the automotive service industry a challenging and rewarding career choice. More information about AYES can be found at the AYES website.

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