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Letter to the Editor

University of Toyota and Northwood University Form Educational Alliance

Northwood University is unique among universities for offering two- and four-year automobile dealership management degrees. The University of Toyota School of Retail Professional Development creates and develops and delivers automotive retail education for Toyota and Lexus dealers nationwide.

This educational alliance links Northwood's curriculum-based instruction with professional development training from the University of Toyota. The future leaders of the automotive industry can now access a continuous stream of learning opportunities from undergraduate through their entire professional career.

While Northwood University will benefit from industry involvement and access to automotive industry practitioners, the University of Toyota will expand its range of learning tools and broaden its geographical reach.

Dr. David E. Fry, president and chief executive officer of Northwood University, commented on the successful relationship between Northwood and Toyota. "The relationships the institution has formed with business are key to the mission of Northwood University," he said.

"By collaborating with Toyota, a major force in the automotive industry, we give our students a connection to their futures and reinforce that learning is a continuous process in our lives," Fry continued.

"Our alignment with Northwood University will allow us to greatly enrich the education we offer our dealers and will recognize their contributions to industry and the free market," said Bryan Bergsteinsson, group vice president, University of Toyota. "The University of Toyota has much to offer Northwood by sharing our retail-proven education with the future leaders of the automotive industry."

For more than twelve years, Northwood University and Toyota have benefited from an informal partnership. In 1990 TMS developed a Dealership Simulation tool, which is part of the coursework for all seniors graduating from the Automotive Marketing/Management dual major program.

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