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Letter to the Editor
Thursday June 19
BASF Introduces basfrefinish.com New Automotive Refinish Website
BASF's Automotive Refinish business has announced the launch of basfrefinish.com. Designed for collision repair shops and distributors, basfrefinish.com is a one-stop, password-enabled resource aimed at greatly simplifying customer access to information and tools, most of which were previously available only in BASF mailings, by special order, or through company sales representatives.The new BASF website includes a wide range of information, most of it in PDF form for viewing, downloading or printing, including:
- Product, application and safety Information about Glasurit®, R-M® and Limco® products.
- Technical manuals, technical data sheets, product wall charts, bulletins, MSDS data.
- Color management Formula look-up and SmartTools
- Training course descriptions, schedules and training sites.
- VisionPLUS On-Line link and course information including online registration.
- Fleet and OEM Connection information
- News, press releases, and product announcements
- Saleen Racing Team schedule.
Full use of the website is membership-based, with access to certain information restricted to either body shops or to jobbers. Unregistered guests, however, can view most of the information on the site.
The basfrefinish.com site is very easy to use, enables customers to find important information quickly and efficiently, and reduces their dependence on BASF sales representatives, who can focus on helping customers resolve more challenging problems, noted Darlene Eilenberger, Brand Marketing Manager, Automotive Refinish. "Basfrefinish.com is the latest advancement in BASF's strategy to harness the power and potential of the Internet to help our customers," she said.
Eilenberger pointed out that the site is not only easy to find on the Internet, but easy to remember, too. "If you're looking for information about BASF's automotive refinish business, what can be simpler and more intuitive than the words 'BASF refinish'? The website's name says it all."
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