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Letter to the Editor
Friday March 12
CEI Expands to Offer Vehicle Accident and Risk Management Services to Europe
The CEI Group, Inc. will offer its accident, risk and safety management services to European markets. CEI’s overseas operations are slated to get underway in the United Kingdom, Italy, Spain, Germany and France during the second half of 2004. The catalyst for the company’s decision to expand beyond North America was largely due to increased demand from CEI’s current customers with global fleets.John F. Wysseier, named managing director for Europe, is charged with the responsibility of overseeing the launch, cultivating international accounts and developing the servicing, technology, and supply chain platforms to support the European business. Wayne Smolda, founder and CEO of CEI has been engaged in field work throughout Europe during the past year and will continue to provide leadership and insight for the creation of the CEI’s global business.
The multi-step expansion strategy commenced early in 2003 with extensive market research and field investigations by Wysseier and Smolda to understand the unique needs and expectations of European fleet customers. The strategy continues with the internationalization of CEI’s technology applications, services, and staffing for global market deployment. A strategic conference and business start-up meeting was held in London England on January 13-14, 2004.
Wysseier began his assignment at CEI in the U.S. several years ago and has been a key leader in supporting the expansion of the company’s North American operations, which have doubled in scope and size every three years since 1998. Prior to his engagement at CEI, he was instrumental in the startup and operation of multiple contact call centers and claims management operations established to service the industry’s largest insurers throughout North America. Currently Mr. Wysseier is spending most of his time in Europe and is making plans to move there permanently with his family as full business operations in Europe are launched.
As the first accident management company to offer services on two continents, CEI plans to continue its growth by product line, market segments and geographically into other international regions including Southeast Asia, Latin America and Eastern Europe. Smolda said, “We are now expanding to two continents and will deploy one global database platform to improve international sourcing decision making for our customers.”
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