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Sherwin-Williams Introduces Squeegee Prime

Available for use in two different application techniques (sprayable and spreadable), Squeegee Prime is a DTM, ISO-free, primer surfacer that is free of lead and chromates. Squeegee Prime provides bare metal adhesion and corrosion protection without the need for an etch primer.

"Reducing shop cycle time is our number one priority and Squeegee Prime is a direct result of this ongoing productivity commitment to our body shop and fleet customers," said John Corry, SWAFC's Marketing Manager for Vehicle Refinish/Regulatory."Squeegee Prime's spreadable application eliminates overspray, masking, gun cleaning, application of an etch primer / filler, and can be applied throughout the entire shop area using the correct personal protective equipment. Squeegee Prime coupled with our spray booth process enhancements (Wet-On-Wet / no purge before bake) greatly reduce cycle time in any shop at significant cost savings while providing a top quality repair. Additionally, NP75 is backed by Sherwin-Williams' Ultra Edge and Ultra Lifetime Guarantees. This product is true innovation at it's best!"

According to Sherwin-Williams, while roll-on primers have been an alternative to spraying, Squeegee Prime's advantage is that it eliminates the "plowing" or "piling up" effect of primer at the end of a stroke, common with roll-on primers. Squeegee Prime is a "non-spraying" application, requiring no masking.

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