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Letter to the Editor

ABRA Adds Two Colorado Locations and a Minnesota Franchise

Mark Wahlin, Director of Franchising, commented on ABRA’s decision to award this franchise to Kracht: “I have been a friend of Harold’s for years, and therefore know that his work ethics and integrity mirror ABRA’s values. After completing a successful 23-year career as an engineer with 3M, I knew that Harold had the desire to operate his own company. When the opportunity arose for a franchise in Red Wing, we knew that Harold and ABRA would be the perfect fit.”

Commenting on his decision to open an ABRA franchise, Kracht said, “I’ve been aware of ABRA’s track record for years, and have always been impressed with their commitment to superior service and excellent craftsmanship. I know that the procedures, training, and marketing support provided by their corporate staff will allow us to deliver industry-leading levels of efficiency and quality to the Red Wing market.”

ABRA has also opened two newly-constructed repair centers in Colorado. The centers are located in Highlands Ranch and Colorado Springs, CO.

“ABRA has been operating in Colorado since late 1997 when we started with two acquired repair centers,” stated Tim Adelmann, ABRA’s Chief Operating Officer. “Throughout this time we have developed close relationships with our insurance partners and their insureds which has lead to ABRA now owning and operating eleven centers in the Denver/Colorado Springs markets. ABRA is committed to expansion in Colorado, and these two new locations will continue to provide our customers with the best possible collision repair experience.”

The Highlands Ranch and Colorado Springs locations are examples of ABRA’s prototype centers. Both consist of 18,000 square feet, and utilize a Kansas Jack rack, a Shark measuring system, and USI Italia paint booth. When fully staffed they will each employ a general manager, two estimators, two customer service reps, a parts manager, a production manager, four body technicians with three apprentices, two painters with two assistants and two detailers.

According to David Call, Vice President ABRA-Colorado, “The entire ABRA-Colorado team is extremely excited about these two new locations. By opening these repair centers we are addressing the needs of our insurance partners who saw a need for high-quality repair centers in these two areas. We look forward to fulfilling their needs with these two facilities, as well as with new centers to come.”

Started with one repair center in 1984, ABRA has grown to eighty-eight facilities in ten states.

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