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Letter to the Editor
Tuesday June 15
ABRA Becomes NABC Corporate Sponsor
“When it comes to looking for good examples of corporate responsibility, no one shines brighter than ABRA Auto Body & Glass. And it is that degree of involved community citizenship that makes me even more proud to welcome ABRA as our newest Corporate member,” said Chuck Sulkala, Executive Director of the National Auto Body Council.“The National Auto Body Council’s mission is to improve the Industry’s image,” added Sulkala. “Having ABRA come on board at this elite level of membership certainly enhances our ability to do just that. Their past history of leading by example adds an even greater emphasis that our Corporate members are not only talking the talk, but walking the walk to improve our industry image.”
“One of the goals of ABRA,” stated Tim Adelmann, ABRA’s Executive Vice President and Chief Operating Officer, “is to have each of our repair centers become actively and positively involved in their communities. This certainly meshes with the Council’s objectives.
“There is also an advantage to us,” Adelmann continued. “The Council can help us get the word out about our community involvement. Coming from us, the news might be considered self-serving, but by combining our message with the messages of others in the industry, the impression is far more dramatic.”
With 88 collision repair facilities in 10 states, ABRA is in a perfect position to support NABC and the Council’s efforts to promote the industry.
“We welcome ABRA’s commitment to the industry. But ABRA’s commitment to do the right thing for the communities in which they do business is even more welcome,” concluded Sulkala. “When all industry segments come together, we will see the results of our efforts. That means insurers, manufacturers, and suppliers, as well as repairers.”
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