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Letter to the Editor

Baseball Star Roger Clemens Becomes Champion Automotive Spokesperson

"When you're a competitive guy like me, you always want to work with a champion," said Clemens. "And when it comes to this group of dealerships, that's more than just a name. As a professional ball player and a Houston- area native, I'm proud and excited to have the opportunity to work with two great teams -- one on the ball field and the other in the business arena."

In his new role, Clemens will serve as pitchman for Champion's 21 locations, a network of stores that stretches from Austin to Houston to Corpus Christi. The multi-year agreement will enable Champion to build on the respect and awareness Clemens has generated in the market through appearances in the company's broadcast and print advertising as well as participation in special events, contests and promotions.

"This is a great partnership," said Michael E. Maroone, president and chief operating officer of AutoNation, Champion's parent company. "We're matching the power of Roger Clemens, one of the most dominant pitchers of all time, with the power of the area's most dominant automotive group."

AutoNation has a strong team of prominent sports figures promoting their dealership networks. This includes Dan Marino, the legendary Miami Dolphins quarterback, who serves as spokesperson for all AutoNation markets in Florida as well as Atlanta and Memphis; John Elway, two-time Super Bowl-winning quarterback for the Denver Broncos, who represents the John Elway dealerships in Denver and the Desert Auto Group in Las Vegas; and Wayne Gretzky, widely considered the greatest professional hockey player of all time, who promotes the Power dealership network in Southern California.

Since the company's founding in 1996, AutoNation has grown to become the largest automotive retailer in the country, with annual sales approaching $20 billion. The company continues to expand, most recently in Texas with the acquisition of Dallas-Fort Worth's John Roberts BMW and Mini, the largest BMW and Mini dealership in the area. This brings to 66 the number of new vehicle franchises the company owns in the state of Texas and to 365 the number of new vehicle dealerships the company owns nationwide.

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