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NeoMedia Micro Paint Repair Makes Auto Aftermarket Week Debut at NACE

The proprietary NeoMedia Micro Paint Repair System, a procedure designed for small paint repairs, according to a company press release uses a chemical adhesion rather than old-fashioned mechanical adhesion, and completes undetectable repairs of scratches, scrapes and blemishes on vehicles in a fraction of the traditional time, usually less than an hour.

With the NeoMedia System, the company claims, the area to be repaired is isolated, without extensive and time-consuming masking or costly removal of panels or parts. Scratches down to bare metal, oxidized paint - even high metallic, pearl and tri-coat finishes - can all be corrected with NeoMedia's products and process, which employs proprietary technology and safe materials, totally free from harmful isocyanates.

"This incredibly quick turnaround lets shops work on many more cars a day," said Art Gilfus, vice present of global sales of NeoMedia Micro Paint. "Car dealers and repair businesses who use the NeoMedia Micro Paint System have realized dramatic increases in margins and profits while their satisfied customers have been able to drive away in their perfectly-repaired cars in hours rather than lose use of them for one, two or even three days."

"NeoMedia Micro Paint is targeting the worldwide auto aftermarket," said Gilfus, citing recent agreements which brought his company's products to Australasia and Canada. "In June, we took a major step toward global expansion by signing a distribution agreement with Micro Paint Systems (Australasia) Limited of New Zealand," he said.

The agreement gave exclusive distribution rights to NeoMedia's micro paint repair products in Australia and New Zealand, contingent on a minimum purchase of 500 systems over five years, which would generate approximately $23 million in revenue to NeoMedia.

"Then," said Gilfus, "in August, NeoMedia signed a distribution agreement with MDA Co-Auto Ltd., the largest buying consortium for new car franchised dealers in Western Canada." Running through 2006, that agreement, said Gilfus, "gave exclusive rights to MDA (Motor Dealer's Association) Co-Auto, and would generate a minimum of $2 million to NeoMedia if the minimum sales target is achieved."

MDA Co-Auto, with more than 1,050 members throughout Western Canada, are franchised dealers for virtually all car makes. MDA will private-label the NeoMedia Micro Paint Repair products and system for sale to its member dealers.

"NeoMedia is also actively marketing to stand-alone body and repair shops, auto glass specialists, and entrepreneurially-driven businesses which want to add to or create a new profit center," Gilfus said. "There is plenty of business for all," he said. "Dealers, stand-alone body shops and even start-ups can show immediate and on-going profit through the NeoMedia Micro Paint Repair System."

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