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Letter to the Editor

First Annual PPG Refinish 2004 CertifiedFirst Network Conference a Success in Canada

Held Sept. 24 – 26 at the Westin Calgary, the Conference brought together the expertise of collision repair industry leaders from both organizations to provide best practices in areas critical to overall business performance. Approximately 100 people attended the three-day event, which included training on insurance, technology, marketing, business development and management.

“CertifiedFirst Network and MVP Congress participants are dedicated to achieving high standards of quality and professionalism. Not content to rest on their laurels, their attendance at the conference demonstrates an ongoing commitment to excellence,” said Keith Burns, manager, CertifiedFirst Network.

Throughout the conference, PPG blended the best of its customer support programs to offer dealership and independent collision centers ready-to-implement marketing and training programs and business-building tools to boost insurance referrals and repeat customers.

“The information and tools provided at the conference will help participants differentiate themselves in a competitive marketplace,” said Burns.

One of the highlights of the event was the recognition of several shops for their outstanding performance. A merit award was presented to three shops for achieving the Highest Customer Service Index: Garland Auto Body, Ltd., St. John’s, NF; Dodge City Collision Centre, Saskatoon, SK; and Douglas Ford Lincoln, Barrie, ON.

In addition, four shops were singled out for Most Improved Gross Profit Per Employee Clock Hour. Winning this award were: Imperial Woodbine, Markham, ON; Cascade Collision, Hinton, AB; Windsor Body Works, Windsor, ON; and Alaska Hi-Way, Fort St. John, BC.

Richard Marsh from Windsor Body Works also received a recognition award for his exceptional contribution and continued support of the CertifiedFirst Network.

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