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Letter to the Editor

BASF's WorldAccount Drives $1 Billion, 13 Percent of North American Sales

Statistics show that transaction volume and usage of BASF's WorldAccount are increasing rapidly. As of the end of October, WorldAccount represented 13 percent of BASF's sales in North America by dollar volume, as compared to 8 percent for the same period last year. WorldAccount represented 9 percent of sales at the end of 2003. Registered users have grown in 2004 to almost 3,000 and with continued increases in usage and growth in transaction volume, the company estimates that WorldAccount will represent approximately 15 percent of North American sales by year-end 2004.

Launched in October 2001, WorldAccount is BASF's global on-line, e-commerce vehicle, providing customers a homogeneous and integrated purchasing platform based on state-of-the-art technology. The system's 24/7 capabilities offer customers the convenience of around-the-clock information regarding their orders, as well as the ability to enhance efficiency by making changes to orders online, view and track order status, view and print product information and share documents with BASF sales and marketing groups if needed.

A recent customer survey conducted by Burke Inc., Cincinnati, Ohio, indicated that 90 percent of BASF's WorldAccount customers indicated that they were "always satisfied" with their on-line experience at BASF's WorldAccount site.

WorldAccount offers BASF customers a wealth of information and functionality, and is available in 11 languages.

WorldAccount provides customers with a broad range of options, including:

• Order Entry (repeat and template orders)
• Order Status, Order Change and Cancellation
  • Shipment history
  • Shipment tracking
• Product Catalog
• Technical Information
• Material Safety Data Sheets
• Certificates of Analysis
• Reporting
• Contacts and Support
• Electronic Invoice payment and presentment
• Document sharing

"WorldAccount's growth in North America can be attributed to its simple operations and dedicated technical assistance that provide convenient and efficient day-to-day transactions," said Gary Brown, Director, E-Commerce for BASF in North America. "In addition, customers can be assured that every transaction on WorldAccount is secure and encrypted using firewall technology."

In addition to WorldAccount, BASF's e-commerce portfolio also includes the Elemica hub and EDI capability. In total, these three e-commerce venues account for 23 percent of BASF's North American sales in dollar volume in 2004 to date. North America accounts for approximately 27 percent of BASF's e-commerce sales worldwide.

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