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Letter to the Editor

Caliber Collision Centers Appoints Rick Reiss Vice President of Operations for California

Reiss will assume responsibility for the oversight of all center operations for Caliber’s 38 California locations in the Los Angeles, Orange County, Inland Empire, and San Diego markets. Reiss will also work closely with Caliber’s Client Services department, Client Support and California Marketing teams to ensure Caliber’s best-in-industry operations execution and service delivery to Caliber’s insurance clients, dealers and consumers.

“With extensive knowledge of Caliber’s business model and over 30 years of industry experience, Rick is the ideal person to oversee and manage our California Operations,” said Dan Pettigrew, Caliber’s President and Chief Executive Officer. “His strong collision repair knowledge, solid integrity and passion and energy for the business will be of tremendous assistance as we look forward to the next phase in our company’s development.”

Reiss began his career with Caliber Collision Centers in 1998 when Caliber acquired the Mission Viejo location he had owned and operated since 1981. Since then, Reiss has held a number of operations positions with Caliber including Regional Manager, LA/OC and Director of Operations, San Diego as well as key departmental roles in Corporate Development and Client Services. Reiss has been a board member for the Bureau of Automotive Repair Task Force on Collision Repair since 1996, and he has served as past president of the California Autobody Association.

Founded in 1991, with headquarters in Irvine, California, Caliber Collision Centers operates 68 collision repair facilities in California and Texas.

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