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Letter to the Editor
Monday December 13
Drive Insurance from Progressive Launches Website for Independent Agencies and Consumers
The Progressive group of companies, the third largest auto insurance group in the country based on premiums written, has announced the debut of its newest website, driveinsurance.com. Drive Insurance from Progressive(SM) is the new brand designed to help independent agents and brokers grow their business and was introduced by the company in September.The website is a key component of Drive's marketing campaign, which communicates to consumers the advantages that independent agents provide over captive agents. Consumers who see Drive television advertising will be directed to driveinsurance.com to get more information and to find a local agency.
Consumers can search for an independent agency that sells Drive(SM) products, using criteria as general as a ZIP code and address or as specific as products offered and languages spoken at the agency. The website will list up to ten local agencies, their contact information and e-mail/website link (if applicable).
Consumers can get an auto insurance quote and have their referral information sent electronically to an agency of their choice to complete the sale.
Drive customers can login for convenient, secure, 24-hour access to their policy. They can make payments, view and print policy documents, track claims, make routine policy changes, and more, but are referred back to their Drive agency for more complex changes.
The website offers independent agents and brokers marketing opportunities through the Find an Agent and quoting/referral functions.
"We've been talking to agents about the Drive brand for a few months now, and the biggest 'buzz' we hear from them is about driveinsurance.com," said Bob Williams, group president, Drive Insurance from Progressive. "They're pleased that we're applying our Internet know-how to a website designed for people who buy from agents, and are really excited at the chance to use the site to help grow their agencies. We'd love for consumers as well as agents and brokers to give driveinsurance.com a test drive."
Progressive companies using the Drive Insurance from Progressive brand comprise a group that is the largest writer of personal auto, motorcycle, recreational vehicle and boat insurance through independent agencies in the U.S., based on premiums written.
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