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Tuesday February 1

Southeast Toyota Distributors Associate Receives DuPont's Inaugural Joe Jackson Award

Spence Price, a senior area collision consultant for Southeast Toyota Distributors, LLC in Deerfield, Fla., has received the inaugural Joe Jackson Industry Champion Award. Sponsored by DuPont Performance Coatings (DPC) and DuPont Champion Jobbers, the award honors the memory of Joe Jackson, the director of DuPont Motor Sports, who was killed in a plane crash last October.

The award will be presented annually to an individual in the collision repair industry who, through his or her outstanding leadership, heroism, charity, or humanitarian works, reflects admirably on the industry. DuPont will donate $5,000 in the name of the recipient to Camp-Mak-A-Dream, a medically supervised, cost-free camp for children, teens and young adults with cancer. The camp, located in Montana, is supported by the collision repair industry.

Price is being honored for his heroic efforts of last April 19 when he pulled an unconscious truck driver away from a burning rig on I-75 near Punta Gorda, Fla. Price, driving in the opposite direction, saw the truck jackknife and slam into a concrete guardrail, spewing diesel fuel and wreckage across the road. A lieutenant colonel in the Florida Highway Patrol Auxiliary, Price used his training to assess the situation and take what he called “a calculated risk.”

“First and foremost, you’re taught to analyze the scene,” he said. “In a situation like this, you really don’t think at all. You look at the whole scene and it becomes instant analysis, and then you make a gut decision.”

He also noted that diesel fuel is less volatile than gasoline. Price ran across a pool of spilled diesel fuel to get to the trucker, then grabbed the man’s legs and, assisted by other passersby, pulled him away from the flames.

Ray Anderson, vice president, DuPont Refinish Americas, presented the award to Price at the DPC Champion Distributor meeting. Anderson said Price’s actions “represent the type of courage and humanity that Joe Jackson believed in and lived by.”

“Joe was a dear member of our DuPont Performance Coatings family, and we will never forget his passion for life, his positive impact on people throughout our industry and the world of NASCAR,” Anderson said. “Joe enriched our business and brought honor to the industry as a whole. That’s why we have established an annual award in his name. And we are extremely proud to recognize Spence Price’s incredible act of bravery with this inaugural award.”

Jackson and nine other people perished in a plane crash last Oct. 27. The plane, owned by Hendrick Motorsports, was traveling to a NASCAR race in Martinsville, Va. Among those killed were the son, brother and two nieces of Rick Hendrick, owner of one of the most successful organizations in NASCAR history.

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