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Letter to the Editor
Thursday March 24
Insurance.com Launches Ad Campaign
In a newly launched national cable television advertising campaign, a gruff but lovable English bulldog named Otto pitches Insurance.com's insurance marketplace, which allows consumers to compare rates from top auto insurance companies side-by-side."OK, Otto doesn"t really talk," concedes Lou Geremia, president of Insurance.com, the largest online auto insurance agency in the United States. "But viewers ought to listen to what he"s thinking, because there"s a good chance they can save on insurance at Insurance.com, where they can compare, buy and save."
According to Insurance.com"s recently released 2004 Auto Insurance Pricing Report, quotes for auto insurance premiums increased by as much as 22 percent or decreased by almost 14 percent during the past year, depending on the state.
"That"s why it pays to shop for insurance – exactly the point Otto is making," said Geremia.
The spots were produced for Insurance.com by Pickett Advertising of San Francisco.
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