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Letter to the Editor
Friday April 1
DuPont Hot Hues Sweepstakes Top Prize Is $10,000 Custom Paint Job
A $10,000 Hot Hues(TM) custom paint job is the grand prize in the DuPont(TM) Hot Hues “Unleash the Color” Sweepstakes. In addition, 10 first prizewinners will receive an Eaton OBD-Rx(TM) Automotive Diagnostic Software Kit valued at $349, and 20 second prizewinners will receive Hot HuesTM apparel and merchandise valued at $200.The web-based contest runs from April 1 to July 1, 2005.
Car owners can enter the sweepstakes, simply by visiting www.hothuessweepstakes.com, completing the entry form and transmitting as directed. Entry forms are also available on 22 industry websites.
Users only need to enter once on any of the websites for a chance at winning. A “tell-a-friend” feature allows users to email friends about the program. Wallpaper designs of the industry’s hottest custom vehicles, all finished with DuPont Hot Hues are available for downloading.
The grand prize, to be awarded to an eligible entrant, consists of a professional, custom paint job for the winner’s vehicle including labor, paint, prep, materials, and sales tax, not to exceed $10,000. The grand prize winner will also receive a Hot Hues apparel and merchandise prize package that includes a Hot Hues leather jacket, beanie hat, leather duffel bag, mug, t-shirt and more.
This sweepstakes is part of an aggressive marketing campaign to increase the visibility of the Hot Hues brand to the consumer market. The product line, introduced at SEMA 2003, provides a comprehensive line of products to complete any custom paint job.
“This sweepstakes opportunity is designed to bring Hot Hues custom finishes to the attention of potential consumers and encourage them to use Hot Hues products to customize their own vehicle,” said Janine Little, marketing representative, Hot Hues. “These unique colors generate the kind of creativity that was never before possible in automobile finishing.”
The sweepstakes is open only to legal residents of the 50 United States and the District of Columbia, 18 years of age or older as of 4/01/05. Employees of the sponsors, their respective parents, subsidiaries, affiliated companies, dealers, wholesalers/jobbers and agents, and foregoing employees’ household or immediate family members are not eligible to enter Sweepstakes.
For a complete list of official rules, or to find out more about the sweepstakes, visit www.hothuessweepstakes.com.
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