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Letter to the Editor
Friday June 3
Coyote Vision Groups Tackles Industry Issues
The combined membership of the Coyote Vision Groups (CVG), a coalition of 130 collision repair facilities, met recently in Albuquerque, New Mexico to tackle barriers to improving their businesses.To generate provocative discussion, CVG engaged outside presentations and facilitation help from Dev Ogle of the Ken Blanchard Company, and Beryl Carlew of Carlew and Associates LLC.
Ogle kicked off the session with a dynamic interactive program on thinking outside the box. The exercise “Team Models with Creative Decision Making” engaged multiple teams as they tackled the challenges of the complex decisions facing collision repair operators. Teams of CVG members from across North America competed in a problem-solving sales presentation exercise. As a group they identified product strengths/weaknesses, created marketing strategies, and made presentations to the board of directors, complete with media campaigns.
Carlew focused the group on two key areas: marketing and annual planning. He worked with the group on how to build aggressive local marketing strategies, and led them through the how-to’s of creating successful annual plans. Carlew reviewed specific MSO/Network competitive methods, and multiple local store marketing concepts were reviewed.
Elainna and Mike Sachire, principals of Square One System, Inc., conducted separate work sessions involving financial composite review, and discussions of continuous improvement processes, with special attention to work to the door and margin improvement opportunities.
Coyote Vision Group is an independent collision repair 20 Group in North America, with members from 30 states and three provinces. Founded in 1987, the group is facilitated by Square One Systems,Inc, with offices in Ohio and Arizona. Monthly composites are prepared and distributed to all members, addressing in excess of 150 operational and financial comparisons, creating immediate improvement opportunities. In person meetings are conducted four times per year, with focus on best practice improvement, and state of the art industry activity. Membership exceeds 130 locations throughout North America.
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