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Letter to the Editor

East Rockford Collision Center Celebrates 15th Anniversary as First I-CAR Gold Class Professionals Business

Maintaining the Gold Class Professionals status requires dedication and commitment to current automotive collision repair training. Of the nearly 3,000 North American Gold Class Professionals businesses, only seven others are approaching 15 years as Gold Class Professionals.

I-CAR, along with the entire Collision Repair Industry, congratulates and thanks East Rockford Collision Center for its exceptional commitment to collision repair training.

"I-CAR would like to congratulate East Rockford Collision Center on being the first business to maintain the Gold Class Professionals designation for 15 consecutive years," stated I-CAR President and CEO Tom McGee. "This distinction is evidence of the commitment that its owner and founder, Russ Verona, has made to his business and staff, customers, and to the collision industry. We look forward to working with Russ and his son, Nick Verona, as they continue to propel East Rockford Collision Center in their dedication to training."

"The incredible dedication shown by this facility over the years is a testament to the value of earning and maintaining the Gold Class Professionals designation," explained I-CAR Director of Business Development and North American Operations Rick Tuuri. "This really comes as no surprise to me, as Russ Verona is also one of the founding fathers of I-CAR. On behalf of I-CAR, and as a vehicle owner, I would like to sincerely thank East Rockford Collision Center and Russ for being progressive enough to understand the importance of proper collision repair training."

The Gold Class Professionals program is open to all businesses in the collision industry. To achieve and maintain the Gold Class designation, employees of the business must achieve and maintain high standards of technical training. Changing vehicle technology requires proper education and current training to achieve complete and safe repairs of today’s vehicles.

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