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Letter to the Editor
Friday October 28
ASA Launches Buyers Guide for Automotive Service Industry
The Automotive Service Association (ASA) has introduced ASA's Ultimate Buyers Guide for Service Professionals. The electronic-based publication offers the automotive industry an easy-to-use business tool in which to find products and services catered specifically to their needs.Scheduled to be launched Nov. 3, 2005, during Automotive Aftermarket Industry Week in Las Vegas, ASA's vertical search engine will feature an array of products and services to manage today's service and repair business.
"The association strives to be the information source for our industry. ASA's Ultimate Buyers Guide simply reiterates this commitment," said Ron Pyle, ASA president and chief staff executive. "The guide will help our members, and other industry professionals, clear through the clutter of search engines and easily find the products and services they are looking for through this convenient application. We're very excited to bring this product to the industry."
Within the new search engine, products are placed in categories and will allow the user to search by product, company or geographic location. Supplier listings include address and phone number information, and a number of companies include additional information, such as Web links, e-mail addresses and detailed product descriptions. The guide's search capabilities and electronic format make it simpler and easier than ever before for users to find the right products and services for their business.
During Industry Week, attendees at the Congress of Automotive Repair and Service (CARS) at The Mirage will receive an electronic copy of the guide. International Autobody Congress and Exposition attendees can pick up a copy at the ASA booth (W3367) during NACE. The buyers guide will also be available online at www.ASAUltimateBuyersGuide.com; or bundled with ASA's electronic benefits portfolio, ASA OnDemand (www.ASAOnDemand.com), as a free, downloadable desktop application. In addition, ASA members will receive the guide on CD with the December 2005 issue of AUTOINC. magazine.
ASA worked with MultiView Inc. to publish ASA's Ultimate Buyers Guide. "This is proving to be an outstanding project based on the number of suppliers that are participating," said Dan Maitland, president, MultiView Inc. "This is another strong indicator that the Internet is becoming a large part of the day-to-day operations of the service sector."
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