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Letter to the Editor

Genera Receives Frost & Sullivan's 2005 Market Leadership Award for Collision Repair

This Award is in recognition of the company's leadership role in servicing the North American automotive collision repair industry. Companies nominated as market leaders exhibit excellence in their ability to lead the market in revenue market share, building strategies to identify and tackle industry challenges, devise strategies to identify and capitalize on emerging market opportunities, and market penetration.

TYC/Genera Corporation became a supplier to North America's automotive aftermarket in 1991. Since its North American debut, Genera's business has shown tremendous growth, from a modest $2 million in sales in 1991 to the much anticipated $150 million in 2005. Keys to the company's growth are its product lines and market penetration. TYC/Genera entered the market by supplying replacement lighting products to the automotive aftermarket and has continued to support the industry with an ever-expanding line of performance lighting and high-demand collision replacement mechanical/electrical products including radiators, condensers, cooling fan assemblies, and exterior mirrors. The North American automotive repair industry has two distinct distribution channels, General wear replacement and Collision replacement.

TYC/Genera has experienced tremendous growth and penetration of the collision replacement channel. Frost & Sullivan's research in the automotive mechanical/electrical collision replacement industry outlines this market as lucrative in the short and medium term. In 2004, revenues generated by collision replacement components represented 66.6 percent of the total, versus wear replacement that only generated 33.4 percent. Furthermore, Frost & Sullivan's research indicates that revenues generated by all types of collision replacement components are forecast to rise at double the rate of wear replacement components through 2011.

In 2005, TYC/Genera Corporation serviced the North American aftermarket with 5 state-of-the-art regional distribution centers. It is expected that the percentage of revenues through the WD channel will continue to rise and that TYC/Genera, as a leading participant to this channel, is well positioned in relation to the industry trends to succeed in the short and medium term.

Through its actions in sales generation, product offering, price, brand positioning, distribution channel support, and advocacy for industry issues, TYC/Genera Corporation has exemplified itself as a market leader and Frost & Sullivan is pleased to recognize its achievements with this Award.

Genera Corporation, headquartered in La Palma, California, is the North American distribution arm of TYC. It is Genera's policy to introduce at least one new product line each year. Products introduced include automotive air conditioner condensers, radiators, unitized cooling fan assemblies, side mount rear view mirrors, performance lamps, condenser and radiator fan motors, and, most recently, blower assemblies. Each new product line must meet rigid quality and fit standards, and is tested by Genera for fit and performance prior to market release.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years.

©2005 Collision Repair Industry INSIGHT
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