Your Source for Up-To-Date News and Research on the Collision Repair Industry
click here to subscribe to the FREE INSIGHT Editor's Desk News Alert Email
SUBSCRIBERS-ONLY
Today's News
INSIGHT This Month
INSIGHT Archives
Survey Center
Letter to the Editor
Business Tools
Subscription Information
CSI Reporting
Financial Analysis
IRS Audit Guide
Management/
Technical Info
Market Watch Rates
INSIGHT Inside this month's issue...
Feedback
Letter to the Editor
Wednesday January 11
Allstate Introduces Your Choice Auto
Allstate is introducing a unique new kind of car insurance to encourage and reward safe driving. With Your Choice Auto, Allstate is offering new rewards to consumers who drive safely and enhanced protection for those not able to stay out of harm's way. Beginning this year, Allstate Your Choice Auto is being supported with a national advertising effort including national radio and television advertising featuring actor Dennis Haysbert and online and print advertisements.A first for the auto insurance industry, Allstate Your Choice Auto Insurance is a new insurance product that is reinventing the way people view and buy car insurance. Allstate Your Choice Auto Insurance allows consumers, in states where the product is available, to customize their policies based on a variety of benefit and costs options, including safe driving deductibles and bonuses, accident waiver enhancement features, and expanded new car protection plans.
"For too long there has been a 'one size fits all' approach to auto insurance," said Tom Wilson, president and chief operating officer for Allstate. "We know that Americans want more choice and benefits from their auto insurance. Your Choice Auto breaks the mold of products traditionally offered by many insurers by presenting consumers with even more choices, innovative features and enhanced rewards for safe drivers."
Allstate designed the new product features in response to research that revealed consumers have long wanted the type of benefits that Your Choice Auto provides. Allstate research indicates nearly 9 out of 10 people shopping for auto insurance would be highly compelled to purchase policies, which immediately reward safe driving through reductions or credits to their deductibles. Additionally, 8 out of 10 shoppers would be motivated to choose policies which protect against premium increases because of accidents, regardless of fault.
According to a company press release, rewards offered for safe driving include:
- Deductible Rewards
- Gives $100 off collision coverage deductible the day you sign up and an additional $100 off for each year of safe driving - up to $500.
- Safe Driving Bonus
- Gives customers the opportunity to earn up to a five percent credit that can be applied toward their next renewal premium, in addition to any savings the customer may qualify for through Allstate's safe driving discounts.
- Accident Forgiveness
- Helps keep premiums from going up just because of an accident.
- New Car Replacement
- Allstate will help pay to repair a customer's car without a deduction for depreciation. With the new car replacement feature if a customer's new car is totaled in a covered loss, Allstate will pay to replace it with a brand new car.
At the 2006 North American International Auto Show (NAIAS) in Detroit, Allstate will unveil the Allstate Bumper Car Derby, an interactive driving experience where accidents are forgiven and safe drivers rewarded. For every participant in the Bumper Car Derby, Allstate will make a donation to the Boys and Girls Clubs of America.
The Allstate Bumper Car Derby will also make a stop at the 2006 Chicago Auto Show in February, with additional dates to follow.
Allstate Your Choice Auto Insurance is now available in nearly 60 percent of the U.S., and will be available in nearly every state by the end of 2006, except in California and Massachusetts.
©2006 Collision Repair Industry INSIGHT
All Rights Reserved
FEATURED
LINKS:
INSIGHT Supports the NABC!
Do You?