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Friday January 13

SEMA Appoints Terlouw New Senior Director of Membership and Councils

The Specialty Equipment Market Association (SEMA) has appointed Monica Terlouw as senior director of membership & councils.

Terlouw will be responsible for developing business plans, budgeting, and directing the activities of SEMA's eight industry-specific councils and two networking committees, such as the Light Truck & Accessory Alliance (LTAA), Sport Compact Council (SCC) and Young Executives Network (YEN). She will also interface and manage council activities involving external organizations such as the Society of Automotive Engineers (SAE) and original equipment manufacturers. In addition, Terlouw will be responsible for the direction of membership services, including budgeting and planning.

Terlouw brings nearly 20 years of automotive aftermarket experience to SEMA. In 1986 she joined Primedia - formerly Petersen Publishing Company - to work in a variety of capacities. Her many accomplishments include improving the efficiency and cross-functional perspectives of Primedia’s business strategies with technological support. She was also instrumental in developing and implementing strategic sales and sales operational processes for all of Primedia’s automotive titles.

"Monica’s expertise and longstanding knowledge of this industry will be very valuable to our organization and its members. We’re very pleased to have her on board," said Faith Barnese, SEMA vice president, membership & councils.

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $31 billion specialty automotive industry of 6,466 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles.

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