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Letter to the Editor
Tuesday April 18
DuPont Performance Alliance To Be Featured on Jeff Gordon’s No. 24 Car on May 20
Jeff Gordon’s No. 24 DuPont car will once again carry the DuPont Performance Alliance colors at the NASCAR Nextel Cup All-Star Challenge on May 20.Like last year, the car’s color scheme was designed by renowned NASCAR graphic artist Sam Bass. This special version of the 24 Chevrolet reverses the primary colors of the fire and flame design, and the Performance Alliance logo and name will be featured on the hood and side panels, with the web site address PA24.dupont.com appearing on the TV panel. Gordon, currently ranked eighth in NEXTEL standings, will wear a matching uniform.
The tagline "Your Personal Pit Crew” will appear on Jeff’s uniform, along with the website – PA24.dupont.com – that directs consumers to the Shop Locator website listing Performance Alliance shops.
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