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Letter to the Editor
Tuesday June 13
AAIA Names Ron Rossi Director of Market Research
Ron Rossi has been named Director of Market Research for the Automotive Aftermarket Industry Association (AAIA). Rossi is an automotive industry veteran with more than 30 years of experience in the areas of market research, forecasting, strategic planning, and supply chain and catalog management."We are extremely fortunate to add Ron's analytical and problem-solving skills to the AAIA professional staff," said Kathleen Schmatz, AAIA president and CEO. "Ron's unique understanding of, and insight into, the aftermarket will expand the association's market research capabilities."
Prior to joining AAIA, Rossi served as catalog manager for Delphi Automotive's aftermarket division where he was responsible for catalog production, working closely with e-catalog providers. Rossi previously was director of marketing for the IntelliPart Division of Typotronics and manager of marketing administration for Moog Automotive, a division of Federal-Mogul.
Rossi has served as chair of the AAIA Market Research Committee and is a member of the National Catalog Managers Association.
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