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Letter to the Editor
Monday November 27
Schlanger Named ASA Chairman's Club 2006 Award Winner
The Automotive Service Association (ASA) presented its Chairman's Club Award to Bob Schlanger, owner of British Car Service, Tucson, Ariz., at the CARS Luncheon Nov. 4 in Las Vegas. The award honors ASA members who recruited or provided leads for prospective shops to become members of the association.Schlanger recruited 10 new members to ASA, which earned him an expense-paid trip to the Congress of Automotive Repair and Service (CARS). Schlanger said the difficult part of recruiting is simply that people who own independent shops are just that - independent. To show the value of membership in ASA, he invited shop owners to visit one of the chapter's dinner meetings to network with peers.
"Being self-reliant has served them well. I think its the ability to network with their peers - and realize that they are not alone out there - is what turns a non-member into an ASA member," said Schlanger. "The benefits are just frosting on the cake."
In addition to recruiting members for ASA, Schlanger currently serves as chairman of the ASA-Tucson chapter. Schlanger has served in several positions on the chapter and affiliate levels including affiliate president for ASA-Arizona.
The ASA Chairman's Club is an integral part of ASA's membership recruitment program.
"I believe the best way to build an organization is through current members finding new members, and I encouraged all of our members to sign up at least one new member in the coming year," said Charlie Elder, AAM, ASA chairman and owner of Ray Gordon Brake Service, Tallahassee, Fla.
The Chairman's Club program is based on a point system. Five points are earned for each new member a current member recruits. The member with the most points by a specified date is awarded the grand prize - an expense-paid trip to either CARS or the International Autobody Congress and Exposition (NACE).
More than 30 members participated in the 2006 Chairman's Club program. Individuals who participated received a certificate of appreciation from ASA for their recruitment efforts. The next grand prize recipient will be determined Sept. 14, 2007.
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