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Letter to the Editor

3M Launches New Line of Consumer Car Care Products

The new 3M Car Care Solutions include products such as waxes, engine and parts cleaners and adhesives.

"We're very excited to introduce 3M Car Care Solutions as a line of trusted, professional quality products directly to consumers," said Greg Klausen, business manager, Car Care Products, 3M Automotive Aftermarket Division. "Now any do-it-yourselfer or enthusiast will be able to get professional-looking, long-lasting results with easy-to-use products, available in the leading automotive aftermarket retail shops throughout the country."

"Pros have trusted us for years and serious do-it-yourselfers know us, too," continued Klausen. "But we have an opportunity to offer the trusted 3M brand to a much broader audience, meet the many consumer requests we get for our products, and help our retail partners increase their sales and margins. When you look at the category today, you'll find a very fragmented marketplace with products that aren't always consumer friendly or easy to use. We're going to change that."

The launch of 3M Car Care Solutions will be supported by extensive advertising and retail campaigns in spring 2007. Charlotte, N.C.-based Victory Management has been hired to provide strategic marketing plans.

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