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Letter to the Editor

CynCast Launches Customer Satisfaction Measurement Program in the UK

Doug Kelly, president and COO of CynCast, said “We are delighted that Fix Auto UK has decided to embrace our customer satisfaction program for their franchisees. This past year we have seen a tremendous increase in interest in our customer satisfaction measurement program from both insurers and repairers.”

John Matthews, Fix UK business manager, said that his decision to adopt the measurement program was prompted by the unique CynCast products, which will give its Fix Auto franchisees a clear benefit with both Insurance partners and private customers.

In just 24 months, Fix Auto UK has become the world’s second largest fully branded network of independent body repairers and is looking to be the first network to gain recognition from the coveted new PAS 125 industry standard.

CynCast provides a CIECA (Collision Industry Electronic Commerce Association) compliant open technology platform designed for data extraction, data warehousing and business intelligence that extends and adds value to existing customer systems. CynCast has the ability to integrate with 14 different collision repair shop management systems, three estimating systems, Audaxtex’s electronic payment solution, Enterprise Rent-A-Car’s ARMS(R) system, an RFQ procurement solution, and others. CIECA recently named CynCast the Electronic Commerce Company of the Year for 2007.

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