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Letter to the Editor
Tuesday January 23
Messe Frankfurt Announces Automechanika Canada in Cooperation with Business Information Group
Automechanika, an international brand of automotive parts and service trade shows will join forces with CarFixWORLD to make its debut in the Canadian marketplace. This dynamic event is produced jointly between Messe Frankfurt and Business Information Group, publisher of over 90 media products in Canada. In response to the needs of the industry and the strong aftermarket in Canada, Messe Frankfurt and Business Information Group will enter the Canadian market and launch the twelfth Automechanika worldwide. With over 250 exhibitors and 4,000 visitors anticipated to participate in the event, Automechanika Canada will be Canada’s leading trade show covering the entire spectrum of the aftermarket.Automechanika Canada will be held September 26–28, 2007 at the International Centre in Toronto, Ontario, Canada.
The Automechanika Brand has been experiencing record exhibitor and visitor numbers, indicating that these trade shows are truly creating a global business platform the industry needs. The largest and original Automechanika, Automechanika Frankfurt, finished its 2006 show reporting over 165,000 visitors, 40 percent of them from outside Germany. A reported 96 percent of all visitors were satisfied with the exhibits and product groups at the show. This growth and satisfaction is a trend throughout all the Automechanika shows worldwide, confirming a positive outlook for the future of the industry.
The Business Information Group publishes over 90 Canadian magazines, directories, databases, mailing lists and web sites in more than 30 different trade markets. The automotive trade sector of BIG publishes five magazines which include, SSGM, Jobber News, L’Automobile, Bodyshop, and Autovision, and produces the trade show CarFixWORLD.
Canada has proven itself to be a strong automotive aftermarket with steady growth in retail sales as well as number of retailers and installers over the past several years. Ontario in particular, leads Canada with its number of retailers, making Toronto the ideal location to launch Automechanika Canada. With the introduction of this trade show, Messe Frankfurt will be able to provide a Canadian outlet to the many aftermarket suppliers, retailers, and installers that have asked for a comprehensive event in this market.
In addition, the city of Toronto provides an international destination with one of the largest airports in North America, an accessible convention Center, and a city known for its culture and diversity.
Automechanika Canada will provide a wide range of quality products covering all aspects of the automotive aftermarket. Featured product groups will include parts & systems, accessories & tuning, repair & maintenance, service station & car wash, and tires & wheels. Over 250 exhibitors and 4,000 visitors are anticipated to participate in the inaugural event.
Automechanika Canada will be the only show in the Canadian market dedicated to all facets of the automotive aftermarket. Additional programs will include conference sessions featuring product innovation and technical training, career opportunities for apprentices and students, product demonstrations, and industry displays. This new and exciting three-day event will offer exhibitors the opportunity to showcase their products to thousands of service and repair owners, technicians, installers, jobbers, media, and industry professionals.
For further information, visit the Automechanika Canada website.
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