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Letter to the Editor
Thursday July 19
I-CAR Hires Joyce Kasmer Director of Marketing
Joyce Kasmer has been named the Director of Marketing at I-CAR. In her new position Kasmer will oversee both the I-CAR Customer Care and Marketing departments. Kasmer brings over nine years of marketing experience, and she holds a BS in Marketing, along with a Masters in Business Administration.Before taking on this position, Kasmer held the position of Installed Base Marketing Manager, North America, for Videojet Technologies. While with Videojet, Kasmer developed a customer regain process improvement project which resulted in substantial recaptured business.
Prior to working at Videojet, Kasmer was Supervisor of Parts Marketing for Nissan Forklift Corp, where she managed a multi-million dollar commodity aftermarket parts program, designed and implemented customer surveys, and performed parts pricing analyses against competition.
"Joyce’s professional achievements and proven business acumen speak for themselves. We are very pleased and fortunate to have Joyce join I-CAR," said I-CAR President and CEO Tom McGee. "Joyce’s extensive marketing experience will be extremely valuable to further improving the way that we deliver and market training to the industry."
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